Values, Axiology and the Soul-Role-Goal™ of Life!

Perry Marshall invited Mitch Axelrod to speak to his New Renaissance Club members about…


What is value? How do we value? Why do we value what we value?


Can you actually measure how you think and value?


Mitch shows how using Axiology – the science of human value – and his Soul-Role-Goal™ model you can transform your way of thinking, doing and being to reap more fulfillment, satisfaction and productivity in business and life.

Watch Now…

Mitch Axelrod stepped away from a successful speaking and training career to be a full time stay at home dad for 10 years. He measured his success less by goals he achieved and more by satisfying his soul and fulfilling his role as dad.

Doing his soul setting and role setting, then his goal setting he discovered the…

Soul-Role-Goal™” of life. 

  • Use the Soul-Role-Goal™ and Love-Serve-Obey™ models to transform your team, your organization and you as a business leader.
  • Tap the science of Axiology (value logic) to measure and play to your strengths, produce better results and live more fully in all three dimensions of life.
  • Reduce soul frustration, role frustration and goal frustration that create stress, tension and anxiety and interfere with the smooth operation of your people and organization.
  •  Align your soul, role and goal to experience more fulfillment, satisfaction and productivity in your every day game (and bring that to your team).

You will uncover renewable sources of energy and experience a heightened sense of enthusiasm for your work and your life. You’ll possess a new model that can bring more soul to your role and goal and impact people in a whole new way.